William Pacholski

Executive Producer & Production Strategist

Project MGMT & Ops | Creative Production | People Leadership

With 20+ years in the trenches at all levels of experiential production, I’ve mastered the art of running teams that turn ideas into unforgettable moments. Whether it’s a brand story that pops, logistics that run smoother than your morning coffee order, or production designs that leave jaws on the floor, I make the complex look easy and the impossible look inevitable.Currently interested in hearing about consulting projects and other engagements.[email protected]
(503) 781-2206

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I’ve been producing and directing since I was eight years old. Back then, it was backyard plays and highly interpretive karaoke musicals. (Critics were harsh, but lemonade sales were brisk.) These days, the stages are bigger, the audiences broader, and the stakes higher—but the core remains the same: creating transformative experiences that delight, connect, and resonate. This isn’t just my job—it’s my vocation. And I believe deeply that how we work is just as important as what we create.With over 20 years in experiential production, I’ve worked across the full spectrum—from scrappy pop-ups to large-scale, industry-defining activations. I specialize in translating big, bold ideas into beautifully choreographed moments that feel effortless to the audience, but are backed by strategy, sweat, and seamless coordination. Whether it’s a brand story that sparks something real, logistics that run smoother than your favorite podcast, or production design that drops jaws and drops the mic—I bring a deep toolkit and a calm, confident approach that makes the complex feel downright fun.Over the years, I’ve been lucky to partner with some of the sharpest creative teams around to deliver first-of-their-kind experiences in both B2B and B2C spaces. My approach is built on trust, foresight, and the joy of creative problem-solving. I’ve got an eye for potential derailments before they happen, a wide-reaching network of vendors and collaborators, and a commitment to producing work that not only shines, but lifts everyone involved.I like to think of production as a living symphony—and I’m the conductor who knows how to bring out the best in every player, from the lighting tech to the CMO. Budgets? I stretch them. Timelines? I protect them. Talent? I nurture it. And the “wow” factor? That’s the non-negotiable.Currently, I serve as Director of Production at Tinsel, where I’m channeling my experience into building smart systems, nurturing vibrant teams, and shaping a culture that celebrates both the extraordinary and the deeply human. This next chapter of my career is about leading with care, fostering collaboration, and making the kind of magic that lingers long after the lights come down.When I’m not orchestrating events, I’m probably dreaming up the next one—because the truth is, I’ve never really stopped directing backyard plays. The scale just changed.Ready to make something unforgettable together?

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